Behavior Technology and Social Change

This paper is part of a presentation Dr. Mechner used to persuade Xerox Corporation to provide $600,000 of the initial funding for his early childhood education project, which they did, from 1966 to 1968. In the following year, he used the paper to help persuade various large financial institutions to invest $11 million in his company UEC, Inc.

The paper is an abbreviated version of an address Dr. Mechner delivered at a conference of the American Management Association in 1966. In it, he describes ten industries to which he thought behavior technology would give rise. The Institute of Behavior Technology is the predecessor of the Mechner Foundation.