The review discusses the importance of this book for behavior analysts and seeks to refute criticisms of terminology used by neuroscientists. It discusses opportunities for collaboration between behavior analysts and neuroscientists, and heuristics put forward by Kandel for identifying important research problems, recognizing potentially great achievers, and producing good scientists.
Also available at: Mechner, F. (2008). An invitation to behavior analysts: Review of In Search of Memory: The Emergence of a New Science of Mind by Eric R. Kandel. Journal of the Experimental Analysis of Behavior, 90, 235-248.